“They’ll hope that you won’t. And they’ll pray that you don’t. So don’t choke.” This is the message, spat in growly baritone, of Nicky Blitz’s enthralling new single. It’s not a new message, but it’s an enduring and important one: in life, there will be haters, and they’ll queue up to watch you fail. So don’t fuck it up when it comes to the crunch, don’t give those bastards the satisfaction. A spaghetti-stained Eminem rapped about it on ‘Lose Yourself’ – but where Shady issued his rallying cry over the inner-city clang of gritty hip-hop beats, Blitz snarls his riding a wave of wild, rampant surf-rock chaos. Ladies and gentlemen, this is ‘Don’t Choke’.
Nicky Blitz, in case you missed it, is an LA-based, street-smart troubadour who’s got a few sides to him: there’s the sweet romancer seen on ‘Smarter’, the self-deprecating shut-in of ‘Alive’. Then there’s the suited, booted, speed-boat-racer of ‘Hawk’, the title track from his cult adored debut EP, released last year. ‘Don’t Choke’ belongs to the devilish latter persona. All reverb guitars, post-punk synths and playful vibraphone, it’s pure, unadulterated vibes: the soundtrack to the coolest Tarantino movie shoot-out the blood-lusty director never shot. Out today on 10K, it’s another glimpse into the world of a razor-witted musical auteur with all the talent, and zero fucks to give. Get it in all the usual places, and follow Nicky on Facebook, Instagram and Twitter. We’ll be seeing you next week.